Procter & Gamble’s “The Look” is powerful!
Created in 2019, “The Look” uses historical references and contemporary stories to highlight the bias experienced by Black men in America. The film helps to build empathy, change perspectives, prompt personal introspection, and bring people together for conversation. Produced by Saturday Morning with Anthony Mandler and Malik Sayeed, the film is used as an educational tool at institutions across the country. A discussion guide and background on the inspiration for the film can be found at www.talkaboutbias.com.
View source version on https://us.pg.com/talkaboutbias/